Our Strategy
Creative UK: Powering the creative economy.
Our Purpose
To harness the power of the creative industries, building a fairer, more prosperous world.
Our Vision
A world where creativity is valued and recognised as the driving force of our future.
Our Mission
We connect and empower, invest in and support great ideas, champion brilliance and fight for the opportunity for all to thrive creatively.
Our Values
We join the dots – and collaboration is in our DNA. We support and empower, and we’re here to accelerate change. We are curious, open and honest – and our knowledge is for sharing. Above all, we celebrate difference, and respect the humanity and creativity in everyone.
We are Unique
Our USP: We model new and innovative approaches to the sector’s challenges, both regionally and nationally: providing successful, sustainable solutions, while nurturing a social, creative community.
We are campaigners and investment pioneers– continuously generating job opportunities, promoting skills and driving talent for the greater good of the creative economy.
Our Priorities
People
We believe in igniting every person’s creative potential.
Place
We believe creativity can regenerate our towns, cities and rural areas.
Our Strategic Objectives
- To build an inclusive, diverse and connected creative industries eco-system and workforce.
- To enable creative talent and businesses to survive, grow and thrive.
- To improve access to investment for creative businesses
- To be recognised for our expertise and seen as an essentialpartner by industry and government.
- To be known for championing the creative industries and helping to grow creative businesses and people.
- To buildlong-term sustainability for our company.